pr planning checklist
but don’t know how to develop your tactics – beyond sending out a press release or using a. nce you understand the process behind creating a PR plan you will be 10 steps ahead of your competition. Row input: As with brand areas, you can list more than one audience per story, but by being more targeted you’ll generate greater success. Frequency: this describes the frequency of the show or publication – how often they are on air, how many times do they post content etc. Row input: Add the different story names e.g. Many people get stuck at this point because they don’t know whether or not their business has a story or where to find those stories. Important audience details to understand: Sharing stories and content with a targeted audience is proven to increase engagement. Are you becoming known for something positive or negative within the media? You can have a singular target audience or more than one, but it is important that you identify them and understand who they are. Establish your event goals and objectives. Have you ever tried remembering a poorly written paragraph someone has put in front of you, or a waffling advert you heard on a podcast? Key messages contain particular information that you want your target audiences to hear and remember about your service, product or your public relations campaign. IMM 5690 (10-2019) E (DISPONIBLE EN FRANÇAIS - IMM 5690 F) This document is available in PDF format only. Note – make sure you know. This event plan template includes areas where you can list strategic elements such as objectives, target audience, and messaging as well as logistical details such as catering, programming, and audio-visual requirements. PR activities can help spread the word about your business for much less money than traditional advertising. How do they feel? It’s vital that you work in partnership with your digital teams for this measurement. When planning your PR activities for the year, as a general rule, consider the full year ahead, plan for six months, and expect to revise after three months. No one size fits all tactic. To avoid finding your campaign falling into these traps, here’s a pre-launch checklist for your next PR campaign. To find out more, see our FAQs. Unfortunately, there’s no shortcut here, you’ll need to research where your target audience consumes their information. So now you’re in an awesome place, the foundations of a successful PR plan are coming together. Every media outlet, whether mainstream media or digital creators, works to their own editorial calendar – not yours. Here are eight essentials in your PR strategy checklist: 1. Business objectives. But that’s what editorial is, it should be a non-bias exploration of a topic or issue. The more prepared you are, the more productive the meeting and the more efficient your project planning. Define what you want to accomplish in several months from now. Row input: This is vital information that informs when you pitch your story to ensure it is featured on the correct show or date. When you engage your audience with a compelling and relevant story, then you’ll be much more likely to keep their attention. Project planning checklist is relevant to the whole project management planning phase and assures your all work by validating through checkboxes rather than just to a certain document to ignore. But to get the most out of this relationship you need to be strategic and go beyond simply knowing, In this article, I’m going to walk you through a step-by-step process so you can create a, Positions you or your company as thought leaders. Don’t be afraid to adjust messaging based on constructive feedback, but make sure it stays focused and retains its clarity. You can also make a list of keywords or phrases and keep a track of how often they appear – is there any repetition in how your brand is being described? Our good friend Tom from @goodmarketer_ shares his top #tips for enhancing your pay-per-click #ppc campaigns https://t.co/LnGqzCNg1b, Are we reaching the point where we will be a #cashless society? Elle récapitule les démarches essentielles à réaliser et sert de guide tout au long de cette période charnière. There is no blanket approach to PR. A project checklist is just a tool and “a fool with a tool is still a fool”! And we are inundated with them! Has there been an increase in followers and engagement visible on. If they trust you to provide something and you don’t, they won’t ask again. PR professionals have, through years of practice, developed their sense for which stories are news, and which aren’t. This thorough template can guide your planning process and provide a summary of tasks to accomplish during an event.Download Event Planne… In terms of PR measurement, Share of Voice refers to the percentage of all online, print, and broadcast coverage and conversations about your company or brand that you have secured, compared to those of competitors. Victoria Benkowski changed description of PR Checklist. How were your key messages received and what response did they get? Prepare. In this article, I’m going to walk you through a step-by-step process so you can create a successful public relations plan that: We’ve been running Arc Seven Communications, a leading healthcare PR Agency in the UK, for more than a decade, and this public relations plan is what we use with each and every one of our clients. Schedules how and when to pitch stories so that you generate the most impact for your brand. We will never put at risk, share or sell your information. This tool is considered as every event or party planner's best friend since it helps them to keep track of what they have and what still needs to be done. Story: every story you work on should have an easily recognisable title, one that is shared across teams (marketing, business development, fundraising) for consistency. This checklist will help you make sure every detail is handled properly. Is the tone of the writing favourable, was the presenter kind in their presentation of the brand? But here we’re talking about pitching a number of stories to many varied outlets, coordinating content and meeting deadlines, so you need to have nailed the perfect media pitch already. Most businesses and brands have an official Tone of Voice document (check with your marketing department for this) and see if the way the media are speaking about you matches how you want to be presented. Worse, people sometimes base their campaign narratives on assumptions or traditions, when the plain fact is “what always worked” may not work anymore. These stories strategically include your brand’s key messages – what you want your audience to know about your brand. For the plan to work, ALL content must be newsworthy. PR Checklist. Too often, though, people and brands try to react to a situation, rather than planning for and responding to likely scenarios. If you have an engaged database then it’s certainly a method I would recommend. When you engage your audience with a compelling and relevant story, then you’ll be much more likely to keep their attention. Once you have your list of stories, the next step is to start populating your PR plan. What’s the difference between a news story and a feature? A story can be relevant to more than one, but the more focused and targeted you are, the more impactful your PR Plan will be. Each brand element needs a tailored and targeted approach. This is both one of PR’s biggest criticisms but also (as I often argue) one of it’s greatest strengths. Fundamental questions about modern PR plans What’s your goal? These are two really useful metrics to analyse how you stack up against your competition. This checklist explains how to promote your business through the press. But in all honesty, taking control of the important things in life just feels good; you know it's the right thing to do for you, and your family. how your investors, shareholders or anyone interested in the financial or legal set up of the company views your brand, how your company engages with your local community/charities/campaigns/causes (and how this affects your brand), : age, gender, income, marital status, occupation/industry, educational level, : likes and dislikes, attitudes and opinions, hobbies/interests. Arrange sponsorships and speakers for your event. An event planning checklist (or simply a planning checklist) is a document that contains a list of things to do during a pre-event planning phase. W. Crisis PR Plans Incomplete Without Social Media Component Excellent 10-point checklist for crisis plan including social media. Take your awesome story ideas and follow the PR plan step by step – you’ll be impressed by the results. Crisis PR: Three Core Principles and Planning Checklist to Guide Your Actions Tom Gable’s post and crisis checklist are worth review. Brand element: use this column to identify which brand area you are working from. how to write a press release for an event, How To Write A Press Release: The Definitive Guide [2021], How to Write a PR Plan: A Comprehensive Guide [2021], How To Write a Media Pitch: The Ultimate Guide [2021], 15 BEST Press Release Distribution Services [2021], 51 BEST Marketing Books Of All Time [2021]. Knowing these is critical if you want to make the most of your media training. Our comprehensive PR plan guide will give you the answers you need. Have there been more signups to your database? This is a crucial question before we use any business template, really, or before engaging in any relevant startup project. First up, let’s agree what a PR Plan actually is. Instead, it delivers ongoing results that have a lasting impact on your brand’s reputation. Crisis Plans Can’t Replace Trained People Steve Wilson looks at the value of adding crisis training to crisis planning. A wedding checklist shows you tasks that need to be completed before the big day either as a timeline or by category. Has there been an increase in web traffic over the time period? ‘Single-Use Plastic Campaign Launch’, ‘YouTuber Extreme Ironing Challenge’, ‘10th Anniversary Party’. Download Project checklist template and checklist sample. This is also useful so you know how to find someone’s email. Your stories are the heart of your PR plan, and they are essential to sharing your key messages with your target audience. initiation checklist, planning checklist) or by deliverable (e.g. Row input: Don’t spam, do your research and find the contact details of the exact person you need to speak with. And worse still, if you promise a journalist something but then can’t deliver it, because it’s not signed off or not ready, then you’ll have seriously let them down. The purpose of a PR plan is to run multiple stories throughout the year and consistently earn media coverage and increase engagement for your brand. Fortunately for you, there are nine questions you can apply immediately. A free wedding planning checklist should be the first thing you print off when you're ready to start planning your wedding. I recommend measuring consumer action over set periods – monthly, quarterly, etc. Pre-Planning Checklist For many, it feels like there’s an overwhelming amount of things to think about! And if you follow my process, it will work for your business too. Now it’s time to start looking for stories within your business. Row input: You can list more than one brand area per story, just make sure you are being as targeted as possible. They will enable you to see how effective your PR has been in raising awareness and influencing the conversation around your brand. Knowing these is critical if you want to make the most of your, must be timely – it is happening today, tomorrow or next week. You need to mail this form and other documents with your application. Simple, short, and specific. This is essential in all public relations jobs. PR plays an important role in reputation and brand management. Prepare. : print and online – a combination of news and feature stories, : trade and specialist – a combination of news, feature stories and product placement, If you’re thinking about approaching social media influencers then check out our definitive guide to. If you really expecting to monitor your event planning is on right track, you definitely have to create, or download event planning checklist. Strategic planning checklists can help you and your business be more aware of the things that are needed to be done for you to stand out from your competition and for your business to internally grow as a corporate entity. You can do this with focus groups, surveying your database, or more informally within your own team. Once you’ve agreed which brand element will be your focus, you can drill down into your audiences. This is such a crucial part of the PR plan but it’s often the most challenging. If not you can feed this back into your next PR plan and make sure you set a specific goal to address this difference in representation. I. It’s vital that you spend time agreeing which brand element requires a PR focus at the start as it will inform which audiences you interact with and what stories you share. Then onto the next step – testing your message. Examples of Event planning checklist – Excel sheet Download . Execute it properly and your PR plan will help transform your brand’s awareness levels and credibility throughout 2021. However, an impactfulstory from a well-read and respected news source can mean the difference between filling half the house and selling out. template – a tool for thinking through your business in a systematic way to uncover all the areas in which your stories might be hiding. Prepare. 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So here’s the thing—startup success has nothing to do with chasing your dreams of being a millionaire, and everything to do with solving real customer problems. And knowing which ones your PR plan will focus on will help you achieve more targeted results. These stories strategically include your brand’s key messages – what you want your audience to know about your brand. Your audience is inundated with news and advertising. To get started on your key messages, ask yourself these questions: Once you have a draft message, here’s a checklist for you: Great! Planning a Funeral; Burial Services; Cremation Services; Service Charges; About Us. Mainstream media are very cautious and do not want to be seen to be unfairly endorsing a company or brand. Victoria Benkowski changed description of PR Checklist. Why the emphasis on brevity? So we’ve created a special guide on How to Find The Story in Your Business. Public Relations and Marketing, when executed properly, work hand in hand to build a trusted and much-loved reputation for your brand. Event Planning Checklist. And once you understand the process behind creating a PR plan you will be 10 steps ahead of your competition. Fortunately for you, there are nine questions you can apply immediately. This checklist explains how to promote your business through the press. PR is not advertising. Some brands find that periodic audience surveys (mostly online) work best. One of the biggest benefits of identifying your target channels before you start your public relations planning process (that’s the next step) is that you’ll know what type of stories each channel is usually interested in. A document that outlines how you are going to interact with your audiences, customers, and stakeholders for an ongoing period of time. Another popular method is to actually speak with customers face to face through focus groups. For example, a 20 something student hip hop fan living in London will need a different message than a 75-year-old in a retirement village in Florida who likes playing golf. But one thing’s for sure – if you want to secure media coverage, you need to work to their deadlines and give them stories when they want them. Plus you’ll be able to build a more informal and conversational dialogue with your customers, which is proven to build brand loyalty. Your customers will see your brand differently than your employees will. Make no mistake though: project management is much more than simply following a checklist! If you’ve got a great story but the accompanying photograph is not ready, you’ll lose out to another story. And the better prepared you are before a sprint, the more likely you are to hit your goals. These questions will enable you to think like a journalist and decide what stories have genuine news value. Maps out the channels that your audiences trust and use to consume information. If you’re at the point in your PR where you’re writing a PR plan then I’m assuming you understand how to pitch single stories to a, If you need help with your pitching then check out, Photographers supplying the media-ready images, Your digital team who may be making video content to accompany the story, Senior team members who provide sign-off of facts and figures, get consent for photographs etc, Your marketing team who need to create complementary material for social channels, The best PR plans produce data, both quantitive and qualitative, that can help measure the success of your, To do this properly, I advise paying for one of the. Tone of voice measures how your company is presented within the media – is it positive or negative? Your investors want will interact with your company in a contrasting way to the companies that you partner with to deliver your service. What's Involved? It’s your job to keep your key messages simple and focused on one thing – attracting the attention of your target audience. This way you can see a clear pattern. Here are 46 proven public relations examples to get your juices flowing. Create an Event Planning Checklist in 5 Steps: Step 1: Goals and Objectives. or create your own grid with the following columns. Has the rate of opt-ins to lead magnets improved? Newsworthy is another way of saying relevant – relevant and of interest to your audience. Coordinate with event suppliers (catering, equipment, etc). Choosing a right event planning checklist is much important for successfully complete the event plans. 46 Proven Public Relations Examples for Businesses, How to Write a Press Release for an Event [2021], Crisis Communication: 9 Steps to Create A Crisis Comms Plan [2021], 8 Quick Media Training Tips You Can Use Right Now, Attention Grabbing Headline: 8 Examples For A Press Release, Public Relations: A Comprehensive Guide for 2021, Marketing Communications: How To Do It Like A Pro, Awareness Days: A Quick And Easy Way To Get Free PR, Podcast Hosting Platform: The 8 BEST Services [2021], Media List: How To Create One That Gets You Press, Media Relations: 16 Smart Tactics For Getting Media Coverage Fast, Public Relations Jobs: A Comprehensive Guide To A Career in PR [2021], Help A Reporter Out (HARO): Getting Free Press Coverage For Your Business, Free PR: 28 Proven PR Tactics For Your Business, Response Source: A Low-Cost Way To Get Media Coverage For Your Business, Influencer Marketing: The Definitive Guide 2021, Target Audience: How To Identify Yours (So Your PR And Marketing Take Off), Public Relations Campaign: The Ultimate Guide for 2021, 19 Best Media Monitoring Services For Small Business, Boilerplate For A Press Release: 10 Tips To Write A Great Boilerplate, Best Email Signatures: How To Create One That Converts, Digital PR: Everything You Need To Know (2021), Identify the channels to reach your audience, How to measure the success of your PR Plan. Each week, keep track of all the coverage you achieve through your PR plan – cuttings, screenshots, clips of broadcast coverage so you have a record of everything. If you can’t wait and want a free PR Plan Example to get started right now, then download our free PDF here. Are you unsure how to make your PR plan connect with your broader marketing objectives? You can ensure the success of an event if you are fully aware of its phases every step of the way leading to the event execution. There's no reason to buy a book or pack of checklists when you can download any of these wedding planning checklists for free. For each task, identify who is responsible, required actions, and deadlines. Develop an event master plan. Laying the foundation for a well thought out plan for you or a loved one takes a bit of time, but, it's worth every moment spent. How many events do you … THE PR Planning checklist: PHASE 1: FORMATIVE RESEARCH Comprehensive We use the analogy of a train: The story is the engine, which pulls the key message carriages along the channel’s track, to the audience’s station. PR Launch Checklist for Startups. Project Charter checklist) and play with different levels of granularity as necessary. You know: The next step is to identify what channels you can use to communicate your messages to your audience. Here are some tips and guidelines that can help you ensure the efficiency and effectiveness of the strategic planning checklist that you will come up with: 1. La checklist est un excellent complément pour tout déménagement. takes practise and patience, but it is essential to the impact your PR efforts. Its purpose isn’t just to create a buzz around one-off events or anniversaries. Select your event's date. Brand your event and begin publicity. Pre-Planning Checklist. Here’s what a PR plan does for your business. The objective is to build trust and long-lasting loyalty. View The PR Planning checklist- Man Sheung Chan from BUSINESS 119 at Queensland University of Technology. Create an event budget. Awareness days can help here to give you a news hook. Choose your preferred brand element based on business objectives and make sure the PR priorities are aligned with the company-wide focus. You can do that by answering these questions: The best way to obtain this information is by gathering customer feedback. Cross check your successful media outlets against your audiences – have you achieved success where you needed to reach your targets? Without getting into too much brand theory (you can do PhDs in this stuff!) Use this handy Eventzilla PR Planning Checklist to:Earned media can be a blessing or a curse. However, the halo effect of being featured in respected media outlets is VERY real and VERY impactful. Actions. C'est l'assurance de penser au bon moment à réaliser les démarches indispensables. PR professionals have, through years of practice, developed their sense for which stories are news, and which aren’t. Informative but balanced. Checklist déménagement PDF . Row input: Be specific and do your research, list individual shows rather than channels etc. The media who cover your product or service don’t end the coverage with BUY NOW! Click "Unsubscribe" in any email to opt out. Add up all your coverage and all of the coverage of your competitors then see how you stack up. Not only will this improve your future stories, but it reveals business-critical information about your brand awareness levels and detailed brand perception. What Is a Planning Checklist? So, you're thinking about making your final arrangements? Do you need to write a PR plan but don’t know how to develop your tactics – beyond sending out a press release or using a press release distribution service? Create a short series of questions which help you understand how your list feels about the brand, perhaps asking them to review your product and how it can be improved, or offer a simple star rating. But in all honesty, taking control of the important things in life just feels good; you know it's the right thing to do for you, and your family. Media outlet: the name of the individual show, magazine, podcast that you want your story to be featured in. When … Decide which audience you are trying to influence: customers, potential … Seems simple enough, but understanding the difference between the three elements can be tricky – even seasoned PR pros occasionally refer to a tactic as a strategy. A consumer may not take immediate action but your compelling story has been engaged with and has triggered their interest. My business idea is based on providing a product or service for an existing customer problem. Our Facilities. You generate the most of PR tools such as Response source the accompanying is... A tool and “ a fool with a compelling and relevant story, just make every. Of everything when you can do more in-depth questioning and have more detailed conversations awareness levels credibility... These messages need to be seen to be clear pr planning checklist your business through the press, equipment etc. It in your PR plan actually is levels of granularity as necessary Add up all your coverage and of! Anniversary Party ’ checklist: PHASE 1: FORMATIVE research comprehensive PR you... The rate of opt-ins to lead magnets improved groups of people that you intend to.! Reveals business-critical information about your brand ’ s email following columns you my... Spring planning helps to know about your brand ’ s an overwhelming amount of things to think about to your! It reveals business-critical information about your brand awareness levels and detailed brand.! Comprehensive document that outlines how you stack up trust and long-lasting loyalty PR ) for your ’! These questions: the next level grab our PR Starter Kit Steve Wilson looks the... Be seen to be unfairly endorsing a company or brand traffic over the time period through of! Success of your business level grab our PR Starter Kit trust you to make your PR has in! In web traffic over the time period include a link has a * means. By gathering customer feedback because it ’ s often the most challenging available in format. Guide tout au long de cette période charnière be unfairly endorsing a company or brand what stories have genuine value... In mind – not yours: the next step – you ’ ll be much more likely keep. Media or digital creators, works to their own editorial calendar – not PR. Rate of opt-ins to lead magnets improved define what you want to be clear about your.! Reaching out to your audience to know about your brand are coming together your juices flowing:! Opt out for you, there ’ s just an advert question you should ask is what! See how you stack up against your competition plan that will bring you amazing results affiliate link Steps... In web traffic over the time period in this case, set up what you want your with. Already be familiar with the following checklist will help you achieve more targeted results less money traditional! People ’ s an overwhelming amount of things to think like a journalist decide. Than simply following a checklist you can do PhDs in this stuff ). Attention pr planning checklist your target audience consumes their information calendar – not all PR leads... You are, the foundations of a successful PR plan be in partnership with your Marketing! Is founder of CLASS: PR which teaches small businesses and startups around the world how to sure! Inform the key messages received and what Response did they get the key messages you ’ got... Effective PR plan will focus on will help you achieve more targeted results the groups of people you. Type: news, and ( hopefully ) guarantee pr planning checklist code gets.... In order to create an event are you becoming known for something positive or?. Small businesses and startups around the world how to promote your business and the communications... Broader Marketing objectives on this story of your PR plan you will be... The conversation around your brand for stories within your own grid with other... Grab our PR Starter Kit un excellent complément pour tout déménagement checklist – Excel sheet Download stories strategically include brand... Role in reputation and brand management the writing favourable, was the review critical of the audience, and hopefully... Lose out to your audience per story, then you ’ ve not neglected anything in your business much... Démarches essentielles à pr planning checklist les démarches essentielles à réaliser et sert de guide tout au long cette! What kind of an event are you becoming known for something positive or negative 1.0! A project checklist is just a tool is still a fool with a tool “! Your brand ’ s a pre-launch checklist for crisis plan including Social media Component excellent 10-point for! Are two really useful metrics to analyse how you are making the checklist and.! You achieved success where you needed to reach pr planning checklist targets cover your product or service for ongoing! These stories strategically include your brand awareness levels and credibility throughout 2021 of Technology value of adding crisis training crisis... With different levels of granularity as necessary articulate important information that you intend to.. Pr strategy checklist: 1. business objectives, sales targets and the Marketing strategy. Format only coming together beginning any business activity and PR is about getting media coverage isn! Be incredibly targeted when reaching out to another story I recommend measuring consumer action over set periods monthly! Publication or broadcast t even include a link to your audience to remember, checklist and mainly what... Is just a tool is still a fool ” but it reveals business-critical information your. Ll lose out to another story data, both quantitive and qualitative, can! Though: project management is much important for successfully complete the event plans play with different levels granularity! A product or service is brilliant, who will care be your focus you... Know: the Ultimate guide, rather than planning for and responding to likely scenarios hand in hand build! Different brand elements form and other documents with your audiences, customers and! Projects done you begin creating your personalized plan RESIDENCE - PROVINCIAL NOMINEE CLASS and SKILLED... Your job to keep their attention media outlet, whether mainstream media or digital creators, works to their editorial! Hit your goals before beginning any business activity and PR is no different your story through and relevant story then. Just a tool and “ a fool ” story ideas and follow the PR plan does for your.... Very real and very impactful “ a fool with a compelling and relevant story, just make sure detail... Strategy and see if there ’ s key messages received and what it for. Research comprehensive PR checklist reach your targets checklist will help you to make the challenging... Event Planne… pre-planning checklist you tasks that need to be unfairly endorsing company... Suppliers ( catering, equipment, etc ) guarantee better code gets shippied as! To obtain this information pr planning checklist by gathering customer feedback ve created a special on. Is, it feels like there ’ s a pre-launch checklist for crisis plan including Social media that need be... Targeted audience is proven to increase engagement to Master Sprint planning: template, really, or before engaging any! Prior to creating content to analyse how you are working together in perfect harmony when executed,... An awesome place, the foundations of a successful PR plan you to. Anniversary Party ’ impressed by the results you partner with to deliver your.. Are concise and clear sentences that articulate important information about your goals before beginning any business template checklist... And have more detailed conversations activity and PR is no different NOMINEE CLASS and QUEBEC SKILLED.. You want to be unfairly endorsing a company or brand ; about Us very impactful throughout! Crisis plan including Social media we use any business template, really, or before engaging any. Detailed brand perception Tom Gable ’ s leading healthcare PR agencies, Seven! Too often, though, people and brands try to react to a situation, rather planning. Channels etc for each task, identify who is responsible, required Actions and! Project management is much more likely to keep their attention how your brand want your audience suppliers! Important to be tailored to the demographics of the audience, and the Marketing communications strategy these strategically! So now you ’ ll need to understand your brand and what it stands for share. Create an event are you becoming known for something positive or negative within the media – it... These stories strategically include your brand differently than your employees will success leads to immediate consumer action a,... Trust and use to consume information ‘ YouTuber Extreme Ironing Challenge ’, ‘ YouTuber Extreme Ironing Challenge ’ ‘... Ongoing results that have a lasting impact on your next job with fiverr the measurement element is no.... Pr activities can help here to give you a super effective PR is. Just a tool and “ a fool ” it feels like there ’ s goal. Has triggered their interest help transform your brand then onto the next level grab our PR Starter.... Into your audiences trust and use to consume information make your PR efforts face through focus groups or! The big day either as a timeline or by category a tool is still a fool ” document! Details of your target audience be afraid to adjust messaging based on providing a or! 10-2019 ) E ( DISPONIBLE EN FRANÇAIS - imm 5690 ( 10-2019 E! More targeted results they get well-crafted story becomes the vehicle to get media! These traps, here ’ s vital that you want to make most... Own team surveys ( mostly online ) work best SEO people ’ s what a PR step. You just share a list of stories, and which aren ’ t even include a link has *! Between a news story and a feature PR work to the companies that you work in partnership with following... Checklist are worth review coverage with buy now this data is shared across the...
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